Solve People Problem The product should be unique. It should offer a healthy markup. It shouldn’t be available in brick and mortar stores. It should be difficult to find anywhere else. It should have a value – usefulness. Related products and gather become niche market Water proof shoe cover,rain coats Offline to online Products Think that if customer can offer you rm100k, what’s products u will offer in 3 years to think future products Maximum customer life time value Pull competitors selling data(how many sold) Calculate estimate they earn how much Can you make things different Break down the problem Source: